Appendix A Social Marketing Planning Worksheets 5
STEP 8: DEVELOP A PLAN FOR MONITORING AND EVALUATIOI
8.1 What is the purpose of this evaluation? Why are you doing it?
8.2 For whom is the evaluation being conducted? To whom will you present it?
8.3 What inputs, outputs, outcomes, and impact will be measure<¥! 8.4 What techniques and methodologies will be used to conduct each of th1 measurements? 8.5 When will these measurements be taken? 8.6 How much will this cost? Refer to Worksheet D page 521 in this Appendix.